Planning our honeymoon - Truth in advertising Besides having a lot of fun together on a far-away island, Midori and I learned a thing or two about the travel industry. Rule #1 Everyone knows how to use Photoshop. A corollary to this rule is that the sky is never as blue as it is in advertising print copy. Rule #2 There are some places you don't want to save money. Match your tour operator to the quality of your trip. We found the transportation provided by Four Season's to be superlative, while the transportation provided by our local tour operator was, well, we got where we wanted to safely enough. Rule #3 Don't follow Captain Kirk's motto: "To boldly go where no man has gone before" (especially on a honeymoon). Ask friends if they have gone where you are going, and more importantly whether they would go back there again. Rule #4 The travel industry has a star based Brownie Point System. Use it. Trust me: there is a good reason the Four Seasons Resorts win all the awards: they don't miss a note. Below are some of the lovely brochures that we based our travel decisions on. Realism is rarely a quality attributed to advertising copy. For example: none of the brochures show pictures of big snakes swallowing frogs beside the pool, or discuss why all the beds in Bali come with big mosquito nets or explain why you need RAID in the snack bar. We would also like to know how much it costs to get a one star resort printed on the same page as a four star resort, as in the middle example below.